The Science of Persuasion
The Science of Persuasion (Cialdini, 2001) helps us change the conversations about beer consumption from those based on price to those based on experiences.
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Get Beer Drinkers To Pay More For Your Products: The Science of Persuasion
The Science of Persuasion (Cialdini, 2001) helps us change the conversations about beer consumption from those based on price to those based on experiences.
