Just like rent, paying wages, utilities - profit needs to be a requirement in any business.

Dr. Meckler shows how to keep profit margins as a cost. That's right, you need to add a required profit into your recipes just like a cost. Just like rent, paying wages, utilities - profit needs to be a requirement in any business. We use Bottom Up Budgeting to do this. The bottom of your budget is a profit requirement and then we teach you how to design the required revenue to support the profit and your other costs.