How do you know what to say to a beer drinker when they walk into your brewpub? Are social drinkers looking for the same thing as beer connoisseurs? What about new craft beer drinkers, how can we best serve them? The answer to these questions is: You need to have different sales strategies for the different types of beer drinkers. With over ten years' research in thousands of brewpubs, our User Persona Guide shows you the four main types of beer drinkers and the sales strategies that work.