How Many Beers Should We Make If We Want To Be Profitable, Too?
Five Minutes to Brew Pub Success - Season 1
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6m 51s
As craft beer drinkers demand more variety of beer flavors, beer businesses are under incredible pressure to make more beer types but still be a profitable business. You can't please everyone, but you also have to be different enough. This video shares the science behind choosing the optimal product mix and how to stay relevant and profitable. We use the product-market fit matrix to show you the choices that solve the variety-profitability tradeoff
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