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Constructing A Brand Identity For Your Brewpub or Restaurant
Five Minutes to Brew Pub Success - Season 1
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7m 29s
How does a company construct a brand that fits their unique identity? We go through a step by step process for any brewpub entrepreneur to begin the process of building a brand from scratch.
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The Science of Persuasion (Cialdini, 2001) helps us change the conversations about beer consumption from those based on price to those based on experiences.
