Buyer Behavior: The 3-Brain Theory
Five Minutes to Brew Pub Success - Season 1
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5m 28s
Why do people buy what they buy? It has to do with their survival instincts and emotion much more than with what their rational thoughts may tell them. Have you ever had a potential customer tell you they love your products and services, but they still never buy from you? The 3-brain theory helps you understand why this happens and how to "re-craft" your sales pitch to get them to buy from you consistently.
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