Profit Engineering Part 1: Pricing Strategy
Five Minutes to Brew Pub Success - Season 1
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6m 42s
Dr. Mark Meckler gives condensed lesson on proper pricing methods so that your pricing fits that market and your required profits are properly built in
Up Next in Five Minutes to Brew Pub Success - Season 1
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Profit Engineering Part 2: Estimating...
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Buyer Behavior: The 3-Brain Theory
Why do people buy what they buy? It has to do with their survival instincts and emotion much more than with what their rational thoughts may tell them. Have you ever had a potential customer tell you they love your products and services, but they still never buy from you? The 3-brain theory helps...
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Buyer Utility: How Underlying Emotion...
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