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Advanced SWOT Analysis and Advantage
Dr. Mark Meckler introduces an elegant and short 5-minute video that walks our members through the process of generating strategic alternatives, which is a classic outcome of traditional SWOT Analyses. However, we go further and tell the strategist "how" to choose among those alternatives, which ...
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Strategy Short: Rediscovering Market ...
Summary of HBR Article - Yankelovich and Meer, 2006, Dr. Meckler summarizes the crucial difference in buyer behavior when we segment markets on actual value measures and willingness to pay instead of on demographics, gender, or other segmentation metrics
