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Mission, Vision and Ethical Governance

Leadership and Culture • 19m

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  • Consumer Psychology: Beer Culture Codes
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    Consumer Psychology: Beer Culture Codes

    Consumer Psychology: Beer Culture Codes

    Initially made famous by Dr. Clotaire Rapaille, culture codes are one word codes that explain buyer behavior better than integrated marketing campaigns. Learn the history of culture codes and how they can help you sell more beer, whether in your brewpub or out in wholesale channels.

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