Five Minutes to Brewpub Success
Menu Engineering: How To Build Profits Consistently & Responsibly
7m 0s
Dr. Mark Meckler explains and demonstrates Menu Engineering, as learned directly from Dr. Mike Kasavana. He offers a spreadsheet design to let you optimize your menu mix and drive guests toward your highest profit items. Additionally, he makes suggestions on how to design a proper two-page menu to make guests' experiences better by making choosing easier.
Up Next in Season 2
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Profit Engineering Part 3: Required P...
Dr. Meckler shows how to keep profit margins as a cost. That's right, you need to add a required profit into your recipes just like a cost. Just like rent, paying wages, utilities - profit needs to be a requirement in any business. We use Bottom Up Budgeting to do this. The bottom of your budget ...
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Profit Engineering Part 4: Design To ...
Dr. Mark Meckler teaches details of designing product to standard costs and standard margins
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Profit Engineering Part 5: Understand...
Professor Mark R. Meckler offers a short lesson on the key operations yields that impact your bottom line. Planned costs sometimes differ from actual costs. Orders are shipped short, inventory can spoil, people can steal, how can you plan for this in your brewpub operations?