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Five Minutes to Brewpub Success
Get Beer Drinkers To Pay More For Your Products: The Science of Persuasion
5m 45s
The Science of Persuasion (Cialdini, 2001) helps us change the conversations about beer consumption from those based on price to those based on experiences.
Up Next in Season 1
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Constructing A Brand Identity For You...
How does a company construct a brand that fits their unique identity? We go through a step by step process for any brewpub entrepreneur to begin the process of building a brand from scratch.
