Five Minutes to Brewpub Success
How Many Beers Should We Make If We Want To Be Profitable, Too?
6m 51s
As craft beer drinkers demand more variety of beer flavors, beer businesses are under incredible pressure to make more beer types but still be a profitable business. You can't please everyone, but you also have to be different enough. This video shares the science behind choosing the optimal product mix and how to stay relevant and profitable. We use the product-market fit matrix to show you the choices that solve the variety-profitability tradeoff
Up Next in Season 1
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Flavor Innovation - How To Get More V...
After 35 years of craft beer innovation in the United States, brewers are worried the industry is running out of flavors. This video teaches brewers to think beyond ingredients and to look toward different types of innovations. Beyond flavor innovations are modular innovations like barrel aging, ...
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Setting Performance Standards In Your...
Calculating the revenue per available seat-hour (RevPASH) is a critical performance standard when running a profitable restaurant or brewpub.
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Setting Performance Standards In Your...
Designing a menu mix is crucial to bringing in different types of customers at different price points. In this video, we describe how cocktails, barrel aged beers and traditional beers work together to increase margins. Contribution Margin per seat hour is a critical performance standard for any ...
