Surplus Value. Dr. Mark R. Meckler of Crafting A Strategy teaches a lesson on surplus value and consumer surplus and why they are strategically important to craft business success.
Up Next in Season 1
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How Many Beers Should We Make If We W...
As craft beer drinkers demand more variety of beer flavors, beer businesses are under incredible pressure to make more beer types but still be a profitable business. You can't please everyone, but you also have to be different enough. This video shares the science behind choosing the optimal prod...
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Flavor Innovation - How To Get More V...
After 35 years of craft beer innovation in the United States, brewers are worried the industry is running out of flavors. This video teaches brewers to think beyond ingredients and to look toward different types of innovations. Beyond flavor innovations are modular innovations like barrel aging, ...
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Setting Performance Standards In Your...
Calculating the revenue per available seat-hour (RevPASH) is a critical performance standard when running a profitable restaurant or brewpub.
